Video

We were commissioned by Wella Professionals to create a webinar series aimed at hairdressers all over the world explaining Wella’s biggest launch in 40 years, new Koleston Perfect.

Part of the project was to be innovative with our creative ideas as when we were creating the storyboard, the assets were yet to be finalised. We came up with the idea of shooting it on a white screen enabling other countries to use their own presenter and swapping out, thus saving money on reshoots. Utilising a virtual studio made from motion graphics and animations to bring to life all the different elements and making it easy for the hairdresser to understand.

We handled all the planning, storyboarding, production, casting, filming & post production.

The video series has been rolled out globally.