FILM

Wella Professionals wanted to create a video that they could use as a sales tool to promote its newest colour release Blondor Freelights. A commercial photo-shoot was already planned and we were asked to film behind the scenes to get suitable promotional footage. The outline brief was summertime festival hair.

THE EXECUTION

As the commercial shoot took priory on the day, we had limited amount of time with the model. We maximised the minimal amount of time we had with her, encouraging her to be playful and to have fun, whilst capturing behind the scenes footage. In post production we branded all material to look and feel like the global assets we had been provided.

THE RESULT

Wella Professionals were extremely happy with the final result. As a tool it aided their sales force and increased sales dramatically on Blondor Freelights in salons nationwide.