DIGTIAL

Wella Professionals UK launched it’s new E-Education Platform in 2016 to sit alongside wella.com. The aim of this platform is to education and inspire hairdressers on styling techniques and colour application.

We were tasked with creating tutorials and enough digital content from a weeks video shoot with 5 models to last an entire year.

We experimented with multiple camera angles and introduced the birds eye camera on this shoot which is now used regularly for WP tutorials.

Alongside tutorials with motion graphic elements we created BTS videos, GIFs, Parallax’s and shot/retouched all the final looks.