DIGITAL

Müller was the official sponsor for British Athletics for 2017. We worked closely with them to create bespoke content in a variety of different ways and formats.

We were invited along to video and photograph athletics events all over the UK. Müller had activation tents at these events that let children create their own yogurt flavours and mini sports events to win free product.

We also had PR time with British Athletes to create content for Daily and National papers where we set silly challenges for them.