The video "The North" was commissioned by L'Oréal Professionnels and showcases the unique way of life and culture of the Nordic countries. With breathtaking visuals of their forests, lakes, mountains, and fjords, the video highlights the connection the Nordics have with nature. The Nordic people are depicted as practical, rule-following, yet free-spirited individuals who value equal rights and opportunities for all. The video also highlights the sustainable use of resources, free healthcare, childcare, and higher education in the Nordics. With only 26 million people, the Nordic way of life is influencing the world, and L'Oréal Professionnels is proud to celebrate this unique culture and invite viewers to share in it.