The Project

The Factory Creative partnered with Lavazza to produce a series of cinematic films introducing the brand’s innovative AMM system — elevating coffee preparation into an art form.

Filmed in 6K and 8K resolution using RED and Blackmagic Cinema cameras, the videos explore the precision engineering and elegant design of Lavazza’s AMM range, blending product storytelling with sensory appeal.

The Experience

Each film highlights not only the technology behind the machines but also the craftsmanship of the coffee experience itself — from brewing techniques to recipe creation. A dedicated educational segment guides viewers through the art of preparing both ground and bean coffee, inspiring authentic Italian coffee moments at home.

Our Role

From concept to final delivery, The Factory Creative led creative direction, cinematography, and post-production. The resulting content merges Lavazza’s rich heritage with our commitment to visual storytelling — bringing innovation, craftsmanship, and flavour to life on screen.