Explore the intersection of innovation and beauty with The Factory Creative, commissioned content creators for Briogeo during London Fashion Week SS24. As official sponsors of the TOVE show, Briogeo's clean beauty ethos took center stage, offering formulations free of sulfates, silicones, phthalates, parabens, DEA, and artificial dyes.

Delve into the world of hair as we showcase Briogeo's plant-based ingredients, delivering a detoxifying, hydrating, and protective touch for all hair types. Our documentation of the TOVE Spring Summer 2024 collection backstage captures the transformative power of Briogeo's products in the high-profile fashion event.

Experience the artistry of celebrated session hairdresser Cim Mahony, who brought the runway to life with distinctive looks echoing his renowned effortless chic signature. Behind the scenes, Cim's creative genius, refined through collaborations with fashion luminaries and brands like Yves Saint Laurent and Nike, found expression in hairstyles complementing the natural textures and contemporary femininity of the TOVE collection.

From runway to dressing rooms, Briogeo's clean and nourishing essence seamlessly integrates into the narrative. Our lens captures intricate details of hairstyles and models' transformations, emphasizing not just fashion but the beauty of healthy, vibrant hair.

Credits:

Photography & Film: The Factory Creative
Hair: Cim Mahoney using Briogeo Haircare
Stylist: Clare Richardson
Makeup: Lynsey Alexander using Orveda Skincare
Nails: Adam Slee
Casting: Rosie Vogel
Production: Family
Music: Ava Leoncavallo
PR: VSJ Consulting, US